About Susan

Susan Duffy is a sought-after business growth strategist, marketing consultant and entrepreneur. She is highly experienced in working with senior leadership teams to implement smart, effective out-of-the-box strategies that drive growth. She specializes in luxury brands with a focus on travel, lifestyle, and health & wellness and brings specific expertise in marketing to HNW/ UHNW clientele and strategic partnership development.

Currently, Susan is the founder of Peak Ventures, a boutique business coaching and consulting firm. Her recent work is focused on emerging trends in wellness and transformative travel. Earlier this year, she spoke at South by Southwest on trends in luxury wellness travel at Robb Report’s House of Robb and has become an Ambassador for the Global Wellness Institute (GWI), a nonprofit organization that brings together leaders to chart the future of health and wellness.

Prior to founding Peak Ventures, Susan served as Vice President of Growth Strategy for Global Travel Collection (GTC), Internova Travel Group’s luxury subsidiary and a leader in providing premium travel services to leisure travelers, corporate executives and the entertainment industry.

Susan began her career in public relations at Ogilvy PR Worldwide before transitioning to a career in sales where she was continually recognized as a top performer, winning national sales awards and ultimately moving into her role as a national sales trainer. Susan went on to a position as Director of Strategy & Business Development for Hudson Global which has since merged with Area 23, an IPG Health company and full-service marketing agency serving Fortune 500 clients.

After 10 years working in the health & wellness industry, she went on to accept a position as Director of Business Development at SmartFlyer, a global luxury travel firm where she helped the business create its brand identity, expand into new markets and achieve consistent revenue growth.

From there, she launched her own luxury travel firm, Susan Duffy & Co. She and her team worked with high profile clients to curate high end travel experiences across the globe, while she continued to work as a consultant and business growth strategist for various luxury travel and lifestyle brands.

Susan’s own life has been fueled by a love of adventure and her mission to live a life driven by curiosity. She is a long-time study of transformative practices at the intersection of personal development, psychology, spirituality, neuroscience and the myriad ways in which a mindful approach to our day to day can impact our ability to live well. She has traveled the world and spent a lifetime pursuing her passion for music, art, comedy, food and all things worth telling a story about. Her exposure to these worlds has fueled her creativity, inspired great ideas and enabled her to develop a keen sense of what the future might look like and how to be the first to arrive.

When she is not off exploring some far-flung destination, she resides in New York City.